Post by account_disabled on Feb 25, 2024 0:22:08 GMT -6
In the first step of the Funnel, ToFu, the aim is to attract as many users as possible through content that deals with the central topic that they search for online when they want to know more about what we want to sell. Here you can work to intercept both conscious demand and latent demand by positioning the contents created on search engines through SEO (Search Engine Optimization) or SEA (Search Engine Advertising) strategies. Conversion in ToFu almost always corresponds to getting the user to go to a subsequent piece of content that delves deeper into the topic covered in a general sense in the first one they read or saw.
This serves to build communication based on trust between the company and the future customer. b2b marketing lead generation Moving on to MoFu, Content Marketing begins to go more specifically to nourish and strengthen the bond with the lead, in fact this activity is called lead nurturing. This is the moment in which the company is brought even closer to the person by trying to guide them to the next step. Lead Macedonia WhatsApp Number List Generation can be done in both ToFu and MoFu , depending on the strategy and target, requesting data and contacts (example: gender, age, mobile number, e-mail) in exchange for insights (other article, e-book , statistics, webinars).
In BoFu the content is sales-oriented, so the lead finally becomes a customer . Once you have acquired a customer, especially in B2B, it is essential not to lose them and to do this you must continue to maintain contact by offering increasingly accurate and interesting information precisely for that specific Buyer Person with whom the deal was concluded. Marketers talk about delighting the customer, a term that makes it clear how careful this phase is also in which loyalty is consolidated and the foundations are laid for new sales or for the acquisition of new leads.
This serves to build communication based on trust between the company and the future customer. b2b marketing lead generation Moving on to MoFu, Content Marketing begins to go more specifically to nourish and strengthen the bond with the lead, in fact this activity is called lead nurturing. This is the moment in which the company is brought even closer to the person by trying to guide them to the next step. Lead Macedonia WhatsApp Number List Generation can be done in both ToFu and MoFu , depending on the strategy and target, requesting data and contacts (example: gender, age, mobile number, e-mail) in exchange for insights (other article, e-book , statistics, webinars).
In BoFu the content is sales-oriented, so the lead finally becomes a customer . Once you have acquired a customer, especially in B2B, it is essential not to lose them and to do this you must continue to maintain contact by offering increasingly accurate and interesting information precisely for that specific Buyer Person with whom the deal was concluded. Marketers talk about delighting the customer, a term that makes it clear how careful this phase is also in which loyalty is consolidated and the foundations are laid for new sales or for the acquisition of new leads.
