Post by akabborakabbor on Feb 27, 2024 23:18:42 GMT -6
Every social media has a double face: on the one hand it is a virtual place of aggregation and on the other a very effective tool for corporate communication and advertising. In fact, by the public it is often perceived as a means to have fun and find useful information, while by marketing professionals it is seen as a digital ally useful for attracting customers and closing sales. B2B companies have also opened up to the use of social media and are increasingly investing in digital strategies that are based precisely on these media used by business customers, as well as consumers. It's time to know the definition of Social Media Marketing (SMM) and understand why it has become one of the main tools for promoting a brand and its products .
You might be interested in: "What you need to know about the Facebook algorithm to do Social Media Marketing" Social Media Marketing Definition – Wikipedia and Inside social media marketing Let's start from the first lines of the definition of Social Media Marketing published in the well-known online encyclopedia : “Social media marketing or marketing in social media is that branch of marketing that deals with Chinese Student Phone Number List generating visibility on social media, virtual communities and 2.0 aggregators for businesses, public bodies, associations and personalities”. Instead, the answer we at Inside give to those who ask us for the definition of SMM is the following: “It is that subset of marketing processes and strategies that exploits the potential of social media to obtain different types of benefits, for example: increasing brand awareness, strengthening brand reputation, communicating with customers and potential customers, increasing conversions”.
Focusing on the objectives that can be achieved thanks to a strategy dedicated to social media is crucial for moving from theory to practice. It is not important for a company to have a large number of followers on the various platforms, but it is to attract the attention of an audience that reflects the buyer personas and to communicate with them through the most effective media to achieve strategic results. Being present on Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, Twitch, Tik Tok almost never means obtaining great results, but it almost always corresponds to throwing away resources that could be used more wisely if the characteristics of the potential were first analyzed customers and the virtual places they frequent . In the case of a social media strategy designed for a B2B company, this analysis should be performed with extreme care, thinking about market niches and the behavior of competitors.
You might be interested in: "What you need to know about the Facebook algorithm to do Social Media Marketing" Social Media Marketing Definition – Wikipedia and Inside social media marketing Let's start from the first lines of the definition of Social Media Marketing published in the well-known online encyclopedia : “Social media marketing or marketing in social media is that branch of marketing that deals with Chinese Student Phone Number List generating visibility on social media, virtual communities and 2.0 aggregators for businesses, public bodies, associations and personalities”. Instead, the answer we at Inside give to those who ask us for the definition of SMM is the following: “It is that subset of marketing processes and strategies that exploits the potential of social media to obtain different types of benefits, for example: increasing brand awareness, strengthening brand reputation, communicating with customers and potential customers, increasing conversions”.
Focusing on the objectives that can be achieved thanks to a strategy dedicated to social media is crucial for moving from theory to practice. It is not important for a company to have a large number of followers on the various platforms, but it is to attract the attention of an audience that reflects the buyer personas and to communicate with them through the most effective media to achieve strategic results. Being present on Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, Twitch, Tik Tok almost never means obtaining great results, but it almost always corresponds to throwing away resources that could be used more wisely if the characteristics of the potential were first analyzed customers and the virtual places they frequent . In the case of a social media strategy designed for a B2B company, this analysis should be performed with extreme care, thinking about market niches and the behavior of competitors.
