Post by nadinenadine on Mar 4, 2024 3:19:31 GMT -6
The trigger is the trigger , the trigger that triggers the action . And, as is known, at the basis of every action there is the emotional drive , the emotion. Psychologist Robert Plutchik created a very useful tool for understanding these emotional drives, the Plutchik Emotion Wheel . The Wheel of Emotions by Robert Plutchik It works like this: The wheel identifies 8 primary emotions : anger, anticipation, joy, trust, fear, surprise, sadness and disgust. Every primary emotion has an opposite pole . How are opposites defined? Starting from the physiological reactions that each emotion arouses: Joy is the opposite of sadness Fear is the opposite of anger Anticipation is the opposite of surprise Disgust is the opposite of trust. Then there are combinations , which are a mix of two primary emotions and which are represented by the white spaces in the wheel. For example, anticipation and joy combine to give rise to optimism; joy and trust generate love. 1. Anger Anger is a negative emotion , which is preferable not to be associated with the brand. And Pinterest teaches.
In 2021 it launched a campaign which involved sending messages of greetings and congratulations to users who had carried out searches relating to the theme of wedding: wedding cakes, reception locations, wedding dresses. But she hadn't taken into account the anger this might arouse among the single public. Presuming a person's relationship status from their searches is certainly not a wise move. However, there is an Loan Phone Number List aspect of the coin. If used judiciously and thoughtfully, anger can bring people who align with its values closer to the brand. Strong emotions such as anger , in fact, have 3 important positive aspects: they generate a pulse of energy so strong that it leads to decisive action they make us stubborn they sharpen the psychological leverage of commitment and coherence . As Robert Cialdini writes, this psychological leverage is deeply rooted in us and arises from the intimate need to appear consistent with what we have said or done in the past. These mechanisms, for example, are the basis of polarizing content .
These are contents that divide public opinion and which manage to guarantee great visibility and support from those who support the same version. 2. Fear Fear is a state of alertness that prepares for action . It is a powerful, vital emotion. And it is no coincidence that FOMO, Fear Of Missing Out , or the fear of missing out on something, is one of the most used and most effective marketing techniques. Just think about the various Only 2 items available , 16 other people are watching , The offer expires in 7:23:03 to understand what it's about. This type of message subconsciously arouses thoughts like if it's ending it's because it's the best solution. In this way it generates the drive for action, which arises from the fear of being left out. Be careful, however, not to overdo this sense of urgency and the emotion it arouses. The risk is to cause people to block and/or to be discredited. Another , more subtle, technique to arouse fear and stimulate action is to point out to people that they don't know something important or that they don't know how to do it or that they are acting wrong . An example? 5 mistakes that are penalizing your Personal Brand .
In 2021 it launched a campaign which involved sending messages of greetings and congratulations to users who had carried out searches relating to the theme of wedding: wedding cakes, reception locations, wedding dresses. But she hadn't taken into account the anger this might arouse among the single public. Presuming a person's relationship status from their searches is certainly not a wise move. However, there is an Loan Phone Number List aspect of the coin. If used judiciously and thoughtfully, anger can bring people who align with its values closer to the brand. Strong emotions such as anger , in fact, have 3 important positive aspects: they generate a pulse of energy so strong that it leads to decisive action they make us stubborn they sharpen the psychological leverage of commitment and coherence . As Robert Cialdini writes, this psychological leverage is deeply rooted in us and arises from the intimate need to appear consistent with what we have said or done in the past. These mechanisms, for example, are the basis of polarizing content .
These are contents that divide public opinion and which manage to guarantee great visibility and support from those who support the same version. 2. Fear Fear is a state of alertness that prepares for action . It is a powerful, vital emotion. And it is no coincidence that FOMO, Fear Of Missing Out , or the fear of missing out on something, is one of the most used and most effective marketing techniques. Just think about the various Only 2 items available , 16 other people are watching , The offer expires in 7:23:03 to understand what it's about. This type of message subconsciously arouses thoughts like if it's ending it's because it's the best solution. In this way it generates the drive for action, which arises from the fear of being left out. Be careful, however, not to overdo this sense of urgency and the emotion it arouses. The risk is to cause people to block and/or to be discredited. Another , more subtle, technique to arouse fear and stimulate action is to point out to people that they don't know something important or that they don't know how to do it or that they are acting wrong . An example? 5 mistakes that are penalizing your Personal Brand .
